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Exploring the Growing Demand for Building Block Toys in India 2023

India is a rapidly growing economy with a large population, making it a prime market for various industries. That includes the toy industry, which has seen significant growth in recent years. In particular, building block toys have become increasingly popular in India. In this article, we will explore the statistics and trends in India.

The Growth of the Toy Industry in India

According to a report by the India Brand Equity Foundation, the Indian toy industry is expected to reach a value of $3.3 billion by 2024, growing at a CAGR of 15.9%. This growth can be attributed to increasing disposable income, changing lifestyles, and the rise of e-commerce platforms. With more parents willing to spend on toys for their children, the demand for building blocks has also increased.

The popularity of Building Block Toys in India

Building block toys have become popular among parents and children in India. These toys not only provide entertainment but also aid in the development of fine motor skills, problem-solving abilities, and creativity. According to a survey by the Toy Association of India, building blocks were the second most popular category of toys in India, with a market share of 15%.

Building Block Toys Market Size in India

The building block toys market in India is estimated to be worth around $200 million, with a growth rate of 20–25% annually. This growth can be attributed to the increasing demand for educational and STEM (science, technology, engineering, and math) toys in the country. Building blocks, with their focus on problem-solving and creativity, fit perfectly into this category.

Top Brands in the Building Block Toys Market

The building block toy market in India is dominated by international brands such as Lego, Mega Bloks, and K’NEX. However, there has been a rise in the number of Indian brands entering the market, such as Sakara, Funskool, Mitashi, and Simba. These brands offer a variety of building blocks at different price points, making them accessible to a larger audience.

Building Block Toys Market Distribution Channels

The majority of building blocks in India are sold through traditional retail channels such as toy stores and department stores. However, with the rise of e-commerce platforms, online sales of building block toys have also seen a significant increase. According to a report by RedSeer Consulting, the online toy market in India is expected to reach $1.3 billion by 2023, with building block toys being one of the top-selling categories.


In conclusion, building blocks have become a popular choice among parents and children in India, with a growing market size and increasing demand. With the rise of e-commerce and the entry of Indian brands, the building block toy market in India is expected to continue its growth trajectory. As more parents recognize the benefits of these toys for their children’s development, the demand for building block toys is only expected to increase in the coming years.

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fine motor toys for 3 year olds

Social Skills

While Sakara is great for independent learning and development, one of the most educational things about it is the way it builds social skills as well.
When children build something together they learn to share, consider others’ opinions, take
turns, be patient, and give constructive feedback and criticism (“it might fall down if we do that; why don’t we try it this way”).
This also develops a collaborative nature and teaches children the joy of team work from an early stage.

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Colour and Shape Knowledge

Learning about colours and shapes in early childhood does not necessarily need to be taught with usual colour and shapes activities.
Children understand the building blocks of complex shapes and learn to use colour creatively as they play with Sakara.

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Focus and Concentration

Analyzing a pattern, active play, planning what piece comes next, waiting for their turn and listening to others (when building in a group) all takes focus and can hugely help with children who sometimes need a little extra help with concentration.
One of the reasons why Sakara is great for brain development is its ability to improve concentration span. The more a child is immersed in an activity, the better a child’s ability to focus.

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Anxiety and Stress

Playing with Sakara is shown to have a calming and relaxing effect, and this comes handy with children who may have anxiety or stress. The cubes also allow children to channel their nervous energy into creativity and creating new things with sakara cubes bring a feeling of order and tends to build self-confidence over time.

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Perseverance and Management of Frustrations

Playing with Sakara is intriguing as the cubes may come tumbling down because of one wrong move – initially this may be frustrating, however repeatedly playing with Sakara can help children develop perseverance and learn to overcome frustration, knowing that their
masterpieces can be re-built. It also allows an opportunity to try out new ideas without a fear of failure, as children tend to learn that errors are fixable.

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sensory and motor skills

Playing with Sakara has amazing benefits for the development of fine motor skills and aids in developing dexterity and strength in the fingers and sensory awareness. Playing with the small cubes strengthens little fingers and develops hand-eye coordination.

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Creativity and Experimentation

Sakara cubes spark creative energy and encourage children to bring their imagination to life.
The versatile nature of these cubes create an open space for self-expression and experimentation. While the provided ideas to model can be fun to introduce to kids, the possibilities of true learning happens when children build freely.

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Builds Problem solving, Mathematics and Spatial Awareness

The best way to encourage problem solving skills in children is to immerse them in play that challenges them to constantly solve problems creatively.
As they decipher order, understand quantity, symmetry, patterns and location of the cubes, children also improve geometric and arithmetic knowledge, and develop spatial awareness.

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(Multi-directional interlocking mechanism)

Unlike other building blocks which can only be attached vertically and horizontally, Sakara Cubes can also be attached diagonally. This unique feature allows children to create different, multiple and complex structures that helps explore their creativity and imagination without any limits.